Security branding and digital narrations. Security issues representation on Twitter

In the contemporary multicentric world, sovereign states have to manage carefully the construction of their image, defining their role and aspirations. With the re-definition of the state centric politics, stories become relevant: communication is a form of power, and networked forms of communication are becoming progressively a way to conquer the transnational public spheres. Through strategic narratives of foreign politics, states try to set up the ‘tales’ of international affairs and foreign strategies, to suggest a world vision, a causal interpretation, determining frames that affect transnational actors’ position in the international environment. Sovereign states develop these kind of frame using tools and theories referred to the commercial branding tradition to promote and support their own policies and identity. We decided to investigate how that process is made through information diffusion on digital platforms.

In this work, it has been analyzed the content presented through Twitter posts by the Foreign Ministries accounts of four different States dissimilar for geopolitical positioning and security concerns (USA; Israel; France; Sweden), for a period of three months (9/1/2015-11/30/2015); leading to the identification of different models and characteristic patterns of self-representation.

The thematic content analysis, based on the identification of macrocategories and micro-issues, has led to the identification of different models and characteristic patterns of self-representation, determined by domestic vicissitudes, and has shown some regularities, caused by the branding vocation of autobiographical online contents.     

Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data

Drawing from literature regarding public engagement, the Elaboration Likelihood Model (ELM), computer-mediated communication research, and emotion psychology, this study examines the effects of companies’ social media communication strategies on public engagement behaviors as indexed by post likes, shares, and comments. Specifically, it investigates how corporate Facebook posts’ functional traits (functional interactivity and vividness) and emotional traits (emotion presence, valence, and strength) impact public engagement online. Through data mining and computer-assisted sentiment analysis of 33,379 posts from 106 Standard & Poor 500 companies’ Facebook accounts, this study finds a negative effect of functional interactivity but a positive effect of vividness on engagement. It also shows that emotional traits overall yield stronger public engagement outcomes. Two-way interactions between emotional and functional features are also detected. Theoretical and practical implications are discussed.     

Utilizing social media for social work: insights from clients in online youth services

ABSTRACT

This study explored and conceptualised service users’ experiences in online outreach projects supported by the Hong Kong SAR government. Fifteen active users were interviewed. The study used thematic analysis to explore service users’ experiences that might not have been possible without technology. Participant utterances were non-mutually-exclusively tagged with a specific theme. Each utterance reflected an aspect of user experience which combined a technical component with a service-need component. Six themes were identified, including: (i) Personalised newsfeeds help identify service information and news, (ii) Online status indicators improve service accessibility, (iii) Online communications enable a disinhibition effect, (iv) Asynchronous communications facilitate continual feedback loops, (v) Incomplete communicative modalities may cause misunderstanding and (vi) Asynchronous communication may disrupt conversations. The findings reveal that there are middle-level concepts between broad social work concepts and ever-changing technology. Implications for research and practice are discussed.     

Turkey’s Twitter public diplomacy: Towards a “new” cult of personality

This study examined how Turkey uses social media as a tool for public diplomacy and how the state’s soft-power efforts have recently changed on the global stage. The researchers constructed a dataset of 2769 Twitter posts by the Turkish government’s most influential public diplomacy accounts. The analyses revealed that the focus of Turkey’s Twitter public diplomacy has become concentrated on the Middle East and North Africa (MENA) region and is thematically focused on the political values embodied by the Turkish president. The findings suggest that public diplomacy remains to be the diplomacy of the government, not of the public, and social media is used as just another tool for propaganda, not as a means of engagement with foreign publics. Further, the findings indicate the emergence of a “new” cult of personality in public diplomacy and point out the instrumental role of social media in changing the dynamics of leader-follower relationship. The study contributes to public relations theory and practice by advancing the burgeoning public diplomacy scholarship at the intersection of social media and relational approaches.     

How publics’ active and passive communicative behaviors affect their tornado responses: An integration of STOPS and SMCC

During imminent threat crises, such as natural disasters, publics have minutes to decide how to respond after receiving a warning. This study advances understanding of publics’ crisis communicative and noncommunicative behaviors in the context of tornadoes through combining and extending two theories: the social-mediated crisis communication (SMCC) model and the situational theory of problem solving (STOPS). Findings from a survey of Southeast U.S. residents (n = 1,585) indicate that STOPS is internally consistent and accurate at measuring its intended outcomes of communicative action in problem solving. However, the STOPS measures do not have a significant relationship with the desirable outcome for imminent threat crisis communication: individuals following government’s protective action guidance about tornadoes. In comparison, the expanded SMCC model predicts individuals’ self-reported compliance. Finally, variables from the SMCC model and tornado-specific variables were integrated into the STOPS model to explain individuals’ communicative engagement. Implications for theory and public relations practice are discussed.     

Using Cultivation Theory to Understand American College Students’ Perceptions of Arabs in the Media

Research has shown that Arab portrayals on television have an effect on viewers’ beliefs about Arabs in general. Based on questionnaire responses from 429 undergraduate students, this study sought to examine perceptions of Arabs on television. Results revealed that college students have predominantly antagonistic views about Arabs in general and on television. These findings suggest that television can affect the way college students view reality regarding Arabs and how these perceptions can perpetuate negative stereotypes.     

Loneliness and the use of social media to follow celebrities: A moderating role of social presence

Because social media provide users with the possibility of an easy way to communicate with celebrities in society, it has become a more common practice to follow celebrities through social media. However, there exists few studies that examine how people’s individual characteristics are related to their celebrity-following behavior. In this regard, the current study examines whether celebrity followers’ loneliness is associated with the following behavior of their favorite celebrity. Data were collected through an online survey (N = 210). Primary findings suggest that celebrity followers’ loneliness is positively related to frequent visits of their favorite celebrity’s social media, greater social-interpersonal motive for following the celebrity, and greater enjoyment of learning about personal life stories of the celebrity. Social presence is found to be a significant moderator that can intensify more favorable parasocial relationship perceptions with the celebrity.     

Inclusion and exclusion in the digital economy: disability and mental health as a live streamer on Twitch.tv

ABSTRACT

In this paper I explore economic and inclusion opportunities for people with disabilities and mental health issues afforded by ‘live streaming’ ? the live broadcast of one’s activities over the internet to a globally dispersed audience. In both 2016 and 2017, the leading live streaming platform Twitch.tv broadcast over 500,000 years of video, which were produced by over two million regular broadcasters (‘streamers’), and consumed by an audience of several hundred million viewers. Streamers can profit, up to and including a full-time living ‘wage’ for those at the highest levels. Numerous successful streamers with chronic health issues have discussed the personal and professional benefits streaming brings them. Utilising data from a research project with 100 interviews, alongside approximately 500 hours of ethnographic observation, this paper examines the experiences of live streaming for broadcasters with disabilities, mental health issues, or physical health issues. Firstly, I explore the positive elements of streaming for these broadcasters, focusing on the many conditions represented in this demographic, and the benefits streaming gives for inclusion and community. Secondly, I consider the negative experiences of these streamers, focused on entanglements of health and technology that make their streaming lives potentially more challenging than their colleagues. Thirdly, I focus on the economic opportunities, and the potential for entrepreneurial activity, the platform affords. I conclude the analysis by exploring how these aspects make live streaming a potentially exemplary emancipatory and entrepreneurial space for these individuals, but not one without challenges.     

Symposium on political communication and social movements: audience,persuasion, and influence

ABSTRACT

This article argues that an important contribution that political communication can offer social movement studies is a more variegated understanding of social movement audiences and their role in social movement strategy and processes. Specifically, the article introduces a coarse typology of social movement audiences and discusses the importance of understanding differences in the goals of these audiences and what kinds of influence, from messaging or other forms of pressure, may be important to affect different audiences in movements’ favors. The article also examines the ways in which audiences are active, shaping what messages they are exposed to, consume, believe, and act upon. The call of the article is to bring a concern for audiences into social movement studies in the hopes of wedding these more media and communication-focused concerns with the kinds of structural and material influences social movement studies is so accomplished in investigating.     

What constitutes great IDEA? An examination of corporate diversity communication on facebook and external and internal stakeholder reactions

This study conducted a quantitative content analysis to examine corporate Inclusivity, Diversity, Equity, and Accessibility (IDEA) communication (n = 1216) from 48 corporations on Facebook through the lens of dimensionality, stakeholders, drivers (legitimation), and level of investment. Findings indicated that most of the IDEA communication on Facebook focused on gender and racial/ethnicity diversity, employee, and community stakeholders. The IDEA communication was almost equally value- and performance-driven and reflected external promotion level of investment. External stakeholders engaged more with performance-driven and external promotion IDEA communication. The volume of IDEA posts reflected corporate internal diversity practice and was positively related with Glassdoor ratings of the corporation by African American, Middle Eastern, and LGBTQ+ employees.